So they showed pictures of competing politicians from the United States and Taiwan to students from the University of Delaware in the U.S. and Fuzhou University in China. The students rated the politicians on a number of traits. The researchers compared those results to who actually won the elections.
Sure enough, looking more competent than your opponent was more important for the American candidates than for those in Taiwan, while looking more socially competent was more important for the Taiwanese candidates than the Americans.
Does that mean Chinese people are less shallow than Americans? Maybe.
“In Chinese culture, the teaching is, do not rely on first impressions,” Chen said.
There’s a Chinese proverb, “Distance will test a horse’s strength; time will determine a person’s character,” she notes.