The professor mentions that environmentalists often use two ways to convince people that they should care about conservation. The first is to use moral persuasion. The professor mentions Smokey the Bear, who was used to help prevent forest fires. Smokey was a real bear that was saved from a forest fire, so the National Forest Service used his image as a cute bear cub to tell people they should be more concerned about protecting the environment. The other method that environmentalists use is to convince people to volunteer. When people volunteer, first they feel good about helping. Also, they see for themselves how much work there is to do and how they need to help, so they become more responsible.
Topic: The professor mentions that environmentalists often use two ways to convince people that they should care about conservation.
Details: The first is to use moral persuasion... The other method that environmentalists use is to convince people to volunteer.
