Influencers in Norway Must Label Retouched Photos

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Materials Daily News

Intermediate

Exercise 1

Vocabulary

influencer

Noun

ˈɪnflʊənsər

a person who is very popular on social media and is often paid by companies to promote their products

With over 20 million followers, she is one of the most well-known influencers on Instagram.

retouch

Verb

riːˈtətʃ

to make a picture look better by making small changes to it

He retouched the photos by adding more color and light to them.

unrealistic

Adjective

ˌʌnriːəˈlɪstɪk

not showing, accepting, understanding, etc. things as they really are

I thought the battle scenes in the movie looked pretty unrealistic.

standard

Noun

ˈstændərd

a level of quality or a way of doing things that is considered acceptable

This airline has very high safety standards.

Noun

ˌædvərˈtaɪzmənt

a notice, announcement, film, etc. telling people about a product, service, job, etc.

We put an advertisement for our new product in a local newspaper.

self-esteem

Noun

self ɪˈstiːm

a sense of confidence in one's own ability and worth

Being bullied as a child can cause long-term damage to one's self-esteem.

Exercise 2

Article

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Influencers in Norway Must Label Retouched Photos

In Norway, influencers who don't let people know that they've retouched photos on social media could soon get a fine — or even go to prison.

A new law has been introduced by Norway's Ministry of Children and Family Affairs, with the hope of fighting unrealistic beauty standards.

Soon, any influencer getting money — or anything else — for posting retouched photos on social media will have to add a label from the government to their photos.

According to the new rules, retouches include making changes to a person's shape, size or skin. So an influencer would have to let people know if they, for example, make their waist smaller, or their muscles bigger.

The law will affect posts on social media sites like Instagram, Facebook, TikTok and Snapchat. The rules will also apply to advertisements posted by companies.

The law has been introduced as people in Norway worry about the effects of social media on how people feel about their bodies. In the new law, the Ministry of Children and Family Affairs agreed with studies that have found that unrealistic beauty standards can cause low self-esteem.

However, the ministry also said that it will be difficult to make sure that the government's new label will be used for all retouched photos, because it's not always easy to know if a photo has been edited.

According to Vice, a number of influencers in Norway said they liked the law. One influencer even said that the new rules should affect all retouched photos, not just those used for advertisements.