Instagram Announces New Video App
Social media app Instagram has announced that it will be increasing its time limit for videos posted on its platform from one minute to 10 minutes, as part of an expansion of the app's video capabilities.
The photo-sharing app also announced it would be launching a stand-alone app called IGTV to host these longer videos.
The 10-minute videos will also be available through a tab in the original Instagram application. Accounts with large audiences will be able to post videos of up to an hour.
The update comes as Instagram, which Facebook bought in 2012 for $1 billion — is looking to compete with YouTube for young users.
Google bought YouTube in 2006 for $1.65 billion. Since then, the video-sharing website has ballooned to a user base of 1.8 billion, becoming a platform for aspiring content creators.
Instagram CEO Kevin Systrom told The Associated Press that he hoped his app would gain similar success with the IGTV update.
The IGTV app will function similar to television. Videos will begin playing as soon as the user opens the app and will fill the full-screen vertically — unlike YouTube, which requires users to turn their phones horizontally for full-screen capabilities.
Facebook also announced that it will be launching a series of interactive shows on its own video platform, Facebook Watch.