Netflix to Invest $2.5 Billion in Korean Productions
Netflix plans to invest $2.5 billion in new South Korean productions of TV series, movies and "unscripted" shows over the next four years.
The new investment is double Netflix's total spending in South Korea since it started services there in 2016, Netflix Co-CEO Ted Sarandos said.
Sarandos and South Korean President Yoon Suk Yeol announced the investment plan in Washington, DC, ahead of Yoon's meetings with US President Joe Biden.
Yoon welcomed the "exceptional" investment by Netflix. He said it offers a "new beginning" for South Korean creators.
Sarandos thanked Yoon for his support of the South Korean entertainment industry and the "Korean wave," or hallyu — the international growth of South Korean popular culture, including music, TV shows and movies.
Sarandos said Netflix's investment decision shows the strong global interest in programs from South Korea. He referred to the success of hits such as the TV series Squid Game, which is Netflix's most popular show ever.
In the first 28 days after Squid Game was released in September 2021, Netflix customers watched it for a total of over 1.6 billion hours — that's over 182,000 years.
"We were able to make this decision because we have great confidence that the Korean creative industry will continue to tell great stories," Sarandos said.
Over 60% of Netflix customers watched South Korean shows — or K-content — in 2022.
In January, the company announced its "biggest ever" list of Korean films and TV series, including 34 new ones for this year.