Japanese Brewery Releases Special Slow-Drink Glass
Companies spend a lot of time and money advertising their products, because it's really important to give people good reasons to buy things.
For years Carlsberg described its beer as "probably the best" in the world. The razor company Gillette often calls its razors "the best a man can get."
But a Japanese craft beer brewery is advertising its new glass in a different way.
Yoho Brewing Company doesn't say it's the world's best beer glass. No, it calls it "frustratingly difficult to drink from."
The idea is to get people to drink their beer more slowly. The hourglass shape of the glass means it should take drinkers three times as long to finish their beer, the company says.
When the drinker has drunk the first half of the beer, the rest will flow much more slowly through the 6-millimeter neck.
The company calls it a glass "with a humorous touch."
However, not many people will be able to drink their beer from the 350-milliliter glasses.
Only 10 are available to buy from the company's website. The lucky 10 people will be chosen from a lottery and the winners will be announced on August 20.
The glass, which costs 9,800 yen — about $62 — will also be used for a short time at some Japanese bars.
Yoho said it might make more glasses if they are popular with people. At the moment, the glasses are all being made by hand at the Tokyo Glass Art Institute.
Doctors say that drinking beer more slowly gives the body more time to process the alcohol and it also encourages people to drink less.
